Mesa
Restaurant Discovery Platform
Overview
Mesa wanted to differentiate themselves from review-heavy competitors by focusing on editorial content and personal recommendations rather than star ratings and anonymous reviews.
The Challenge
Users were fatigued by endless scroll and overwhelming options. They wanted trusted recommendations, not thousands of reviews from strangers. The challenge was creating discovery that felt personal and curated.
The Solution
I designed a magazine-style interface that treats restaurants like stories worth telling. A sophisticated taste profile system learns from user behavior to surface personally relevant recommendations without explicit input.
Key Results
4.2x
higher engagement than competitors
65%
of users return weekly
Featured
in Dezeen Awards
Series
A funding secured
Editorial Approach
Every restaurant is presented as a story worth discovering
Platform Screens
The design balances rich imagery with practical information.
Discovery Experience
The discovery feed adapts to time of day, location, and learned preferences.
Personalized restaurant discovery
Next Project
Forma
